![]() Contrary to this, tech companies like Amazon, Google, Apple, and Facebook have already started using renewable energy to help sustain the environment. Lack of Green Initiatives – Netflix has still not utilized renewable energy and hasn’t created a business model to promote environmental sustainability. The increase in debt every year is a major weakness.ģ. As of April 2020, Netflix reported $14.17 billion in debt and plans to raise $1 billion more through a debt offering. Netflix keeps adding to its long-term debt to fund new content. ![]() Increasing Debt – Netflix is serving its diversified content in many countries around the world which requires huge amounts of money. The rights taken from other studios expire after few years, and that content starts appearing on other sites.Ģ. Limited Copyrights – Netflix does not own most of its content, and this affects the company negatively. Netflix’s Weaknesses – Internal Strategic Factorsġ. In 2020, Netflix has received 160 nominations at the Emmys where as traditional TV networks have received the following nominations: In addition, Netflix has been beating traditional television networks (HBO, NBC) in nominations. For a higher quality Ultra HD (4K+HDR) streaming, subscribers can even get premium plans at $15.99 per month.Ĩ. Award-Winning Shows – It is not a surprise that the popularity of Netflix’s original shows has been growing. It is less expensive than cable movies or going to the cinema and also offers a wider selection. Subscribers can watch unlimited movies, either on DVD or streaming for an affordable price of $8.99 a month. The plans that Netflix has designed are affordable and offer great value. Affordable Pricing – The pricing strategy of Netflix has given it leverage over its competitors. As a result, Netflix introduced a download now (offline) feature for customers to watch their favorite shows on the go.ħ. Customer – Centric Service – For a long time, customers were looking for an offline option to watch Netflix content, in case of travel (plane, subway) or bad internet connection. Due to this, their business grew immensely over the years.Ħ. Adaptability – Netflix adapted to various technologies instantly by providing streaming on all internet-connected devices like personal computers, iPads, mobile devices, and televisions. Some of its shows like Tiger King, Stranger things, Money Heist, Narcos, Mindhunter, and Orange Is the New Black became so popular that its subscriber count kept increasing over the quarters.ĥ. Originality – Another one of its strength is that Netflix has been producing original content over the years with the highest quality. How is it so successful? Did it face any ups and downs? To answer these fundamental questions, let’s look at a detailed SWOT analysis of Netflix.Ĥ. With such a global reach, Netflix’s profits tripled this year. They started expanding online streaming internationally in 2010. In 2007, Netflix introduced streaming media online while retaining its DVD rental service. In 1997, Reed Hastings and Marc Randolph co-founded Netflix, starting as a DVD sales and rental by mail but after a year they focused on online DVD rental service. Not just a TV series, it offers movies, documentaries, and feature films with various genres and languages. It is one of the leading internet entertainment services in the world with paid memberships in over 190 countries.ħ0% of the subscribers binge-watch the TV series on Netflix. With 230 million subscribers from around the world, Netflix has grown tremendously over the years. Netflix’s Threats – External Strategic Factors.Netflix’s Opportunities – External Strategic Factors.Netflix’s Weaknesses – Internal Strategic Factors.Netflix’s Strengths – Internal Strategic Factors.
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